Craig McDean is a British fashion photographer and filmmaker. He is already known for his bright and unusual fashion photographs and successful advertising campaigns for different brands.
Craig was born in 1964 in Midaluich – a town near Manchester, where he spent some time working as a mechanic. But photography was his passion. He used to take pictures of friends rockers, thus discovering step by step his new profession. Later on McDean moved to London where he studied at two colleges: Mid Cheshire and Blackpool & Fylde. He started his career as a photographer in the British capital, being first an assistant photographer of the well known in the world of fashion Nick Knight.
The earliest works of McDean were included in the pages of fashion magazines such as “iD” and “The Face”. Due to his impressive pictures he got different proposals for the implementation of advertising campaigns for big names from the fashion world like Gilles Sander and Calvin Klein. On the top of this he was invited to work for the editorial orders of the famous journals “Harper’s Bazaar” and ” Vogue.
Since than the career of the British photographer is extremely successful. His name appears on the top pictures and fashion campaigns of many fashion barnds like Gucci, Giorgio Armani, Emporio Armani, Oscar de la Renta, Yves Saint Laurent, Calvin Klein and Estee Lauder. His photographs are distributed regularly in the magazines “Vogue”, “W” and “Another Magazine”. Although Craig McDean deals mainly with fashion photography, he is very popular with the portraits he is shooting of celebrities: Madonna, Justin Timberlake, Nicole Kidman, Natalie Portman, Jennifer Aniston, Milan Kunis, Joaquin Phoenix, and others.
McDean is a renowned master, because of his distinctive techniques. The most interesting in his pictures is the translucent skin surface of his models. In fact, they look more like sculptures than real person, but the photos look amazingly bright and sharp. To achieve this result, McDean works in tandem with his colleague – the makeup artist Pat McGrath.
The fashion photographer succeeds in the “chameleon” way of presenting the beauty of his models without going away from his favourite style. He pictures represent pieces of his models’ life in a different light. Craig McDean is trying to find their insight, the whole range of feelings and emotions that are hidden somewhere in the intimae world of the models. His images are bold and delicate, rich and clean, natural and contrasted, revealing the strong power of creativity behind the lens.